The more you "play" in the space, the better you'll get at teasing out the parts of the algorithm that really matter.Beyond that, subscribe to these blogs: note: This site isn't around anymore.] I immediately dove into every one of these sites and learned everything I possibly could about local search.What I found was that I was caller #5 for that week offering the same thing as everyone else.Worst of all, everyone "knew a guy who knows a guy who could do it" for them.
Sure, extremely fast growth and funding means you come to market quicker. I don't have to make short-term decisions for a board that hurts the long-term vision I have.I started blogging, which led to guest posts on SEJ, and I attended a few small conferences, one of which was the first ever Local U. Fast forward to 2013, and I am a Local U Faculty Member and speak at conferences year-round. It's because I am passionate about the space and I am willing to share information and help as much as I can.Almost every client we have at Nifty Marketing comes as a referral from clients, friends, blog posts, webinars, and conferences. I will forever be in debt to David Mihm and the rest of the local search community for teaching me such a valuable lesson.That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. So, I redesigned my site, changed my messaging, and decided to focus. I remember quite vividly trying to use my door-to-door sales skills to try and cold call businesses to get work.I grabbed a phone book and called people with big ads and no websites because I figured that they had budget.