In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.
Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.
This does not include users of mobile dating apps, which will be discussed in the next section of the report.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.